Christina is a very experienced consultant with solid senior executive management experience. Christina brings with her 20 years of management and marketing experience in the IT, Internet and mobile industry. She has extensive experience in developing regional strategies and tracking market developments and event management, with a deep understanding of the markets and business models of consumer, commodity IT products and large enterprises solutions.
Prior consulting, Christina manages the business for Evoke Asia out of Singapore. Evoke Asia represents the PDA phone segment of BenQ in Singapore, Malaysia, Philippines and Indonesia. Evoke Asia also sources phones for an Israeli company, Emblaze with operations in Europe selling to European mobile operators.
Christina was responsible for the sales and development of the Asia markets as the Vice President, Asia for O2 mobile services, devices and applications. Additionally Christina holds the portfolio of managing the roadmap of data-centric devices and applications for O2 across Asia Pacific as well as after sales service for the devices. Christina has been with O2 since the birth of the brand resulting from the demerger of the British Telecoms wireless business.
Christina joins O2 (previously named as Genie Internet) from Yahoo! Singapore where she was the General Manager responsible for the operations, business development, sales and marketing for both Singapore and the South East region. Working in Hong Kong previously with 3Com, she was the Personal Connectivity Product Marketing and Consumer Marketing Director for Asia Pacific. In this role, she was responsible for the development and implementation of the marketing strategies for both analogue and broadband Internet access products.
Prior to joining 3Com, Christina has had extensive marketing and management roles for Digital Equipment, IBM, Acer and IDC Asia spanning Asia, Latin America, Middle East and Europe. At Digital Equipment, Christina was the Strategic Marketing Director for Asia Pacific based in Hong Kong and was part of the core team that integrated both the Digital and Compaq operations when Compaq acquired Digital.
Christina was appointed Marketing Manager for IBM Direct ASEAN/South Asia where she pioneered IBM Direct, the new direct marketing initiative of IBM. Prior to her tenure at IBM, Christina worked seven years for Acer. These included stints for PC Sales and Marketing for Asia Pacific, Latin America and Middle East as well as Acer’s Unix sales headquarters based in Taipei. Christina moved to Paris as European Marketing Director for two years and spent a further two years as General Manager of Acer Italy. She was instrumental in turning around the Acer Italy operations into a profitable one within several months.
Christina began her career with IDC Asia in 1987 setting up their office in Singapore and was heavily involved in research in Singapore, Malaysia and Taiwan IT markets, upon graduation from the University of Singapore, with a major in Economics and Sociology. Especially, Christina has been accredited as the master trainer of DiSC® because A.PLUS is the international authorized partner of Wiley’ DiSC® in Greater China.